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There are issues with saying 'just buy the pbook' too though. I live in a very expensive city, real estate costs a fortune and I simply don't have the space to store, in paper, every book I might want. So it's ebook or no boo, basically. They are not equivalent products in my mind at all.
Also, older people like my parents have accessibility issues with ebooks. My stepdad's primary interest in ebooks is that he has arthritis in his hands and finds it difficult to hold and manipulate a paper book. So for him too, it is 'ebook or no book' and they simply are not equivalent products. It's like saying 'there is no fancy cheese shop in your town? Well, just buy a McDonald's cheeseburger if cheese is what you want!' Totally different things.
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