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Without releasing sales numbers, this is just marketing speak. I'm shocked by how low th percentage of sales to non kindle owners is. I would have thought Amazon would be selling more books on the iPad than apple does. Now it appears that would not be the case.
Apple never claimed to have 20% of the market. They said that of the publishers that sell via the iBookstore, they are being told, by the publishers, that the iPad has taken 20%.
The ones selling on the iPad are the agency model publishers.
Amazon did not state if it was counting revenue or units for it's 70% market.
If Amazon is right and has 80% of the ebook market, then I really doubt that apple has anything to fear from the anti competitive investigation.
Lee
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