Imagine this scenario: you are reading a book on your laptop. Later that day you are out somewhere where there is no wifi and you decide to grab your Kindle and read the same book for a while. But without 3G your book will not sync to the furthest page read.
Since I read all the time on my iPad, laptop, and my Kindle, the extra $50 to assure me that they are always synced is worth it for me. I didn't get 3G on my iPad and really regret it.
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