Thread: NYT: B&N planning big push to increase Nook sales
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Old 08-03-2010, 01:29 AM   #46
bgalbrecht
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Join Date: Aug 2007
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Device: Nook Simple Touch, Kobo Glo HD, Kobo Clara HD, Kindle 4
Quote:
Originally Posted by J. Strnad View Post
B&N's response is to create their own proprietary DRM to lock people into their store and their device. Now these two unevolved entities are battling each other like dinosaurs while consumers debate which side they need to ally themselves with.
Only partly true. B&N's DRM was always planned to be part of the Adobe Mobile ePub reader, it's just that so far, only the PanDigital Novel is the only other device using the latest version of the Adobe software. There's no incentives for any readers tied to another store, like Sony or Kobo to upgrade the firmware on existing readers, but I expect new readers will support the B&N
DRM out of the box.
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