Quote:
Originally Posted by banjobama
I didn't know it was even possible to buy Kindle books without a Kindle device or application of some kind.
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I think they're saying that 20% of the books are bought by people who don't have Amazon hardware. They have an app on one device or other, but not an actual Kindle.
Which, frankly, still blows me away. Assuming B&N has 20% of the total ebook market (which is not a safe assumption) that means Amazon's ebook sales on non-AMZN hardware are nearly B&N's ebook sales in total.