Quote:
Originally Posted by simplyparticular
Borders doesn't have deep enough pockets to play the price cut game. They are still deeply in debt from the Kmart spinoff and Waldenbooks rebranding/closings. And they don't own the Kobo reader - Kobo books in Canada does. They're just licensing it and its webstore. So I suspect that gives them less flexibility in setting the price.
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Really. It's unlikely the Kobo is being sold "at cost" at $149 ... so why can't if be sold for $99? And Borders isn't "licensing" the Kobo, they are about 40% owner. So, they have a vested interest -- if the can manage it -- to make it succeed. Border may have its challenges, but Kobo potentially gives them flexibility.