View Single Post
Old 08-02-2010, 10:02 PM   #29
SensualPoet
Wizard
SensualPoet ought to be getting tired of karma fortunes by now.SensualPoet ought to be getting tired of karma fortunes by now.SensualPoet ought to be getting tired of karma fortunes by now.SensualPoet ought to be getting tired of karma fortunes by now.SensualPoet ought to be getting tired of karma fortunes by now.SensualPoet ought to be getting tired of karma fortunes by now.SensualPoet ought to be getting tired of karma fortunes by now.SensualPoet ought to be getting tired of karma fortunes by now.SensualPoet ought to be getting tired of karma fortunes by now.SensualPoet ought to be getting tired of karma fortunes by now.SensualPoet ought to be getting tired of karma fortunes by now.
 
SensualPoet's Avatar
 
Posts: 2,302
Karma: 2607151
Join Date: Nov 2009
Location: Toronto
Device: Kobo Aura HD, Kindle Paperwhite, Asus ZenPad 3, Kobo Glo
Quote:
Originally Posted by simplyparticular View Post
Borders doesn't have deep enough pockets to play the price cut game. They are still deeply in debt from the Kmart spinoff and Waldenbooks rebranding/closings. And they don't own the Kobo reader - Kobo books in Canada does. They're just licensing it and its webstore. So I suspect that gives them less flexibility in setting the price.
Really. It's unlikely the Kobo is being sold "at cost" at $149 ... so why can't if be sold for $99? And Borders isn't "licensing" the Kobo, they are about 40% owner. So, they have a vested interest -- if the can manage it -- to make it succeed. Border may have its challenges, but Kobo potentially gives them flexibility.
SensualPoet is offline   Reply With Quote