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I would disagree. For me and others the huge range of formats, adaptability, and DRM free reading trump Amazon by a long shot. Fine, The mainstream can enjoy being part of the Kindle Empire, but I will happily buy products from smaller companies willing to market decent 5 inch, 6 inch and larger devices. That is what the market is all about; choice.
Most people own an ipod. I would not touch that mp3 player with a claw of a dead crow. I prefer my Cowon i7 that can drag and drop WITHOUT a software program and handles many formats.
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