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Originally Posted by MikeF74
I guess it all depends on what Amazon's business model is. Maybe they will sell it at cost to jumpstart the market and become the dominant player. If that's the case, they what could they sell it for? $199?
They could try being a loss leader and sell it for even less, though to do that I think they would have to lock the device down to their format and that wouldn't fly with many people.
Selling the device for profit, or at cost? They could really go either way.
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I'd think that cost would be closer to $249, and that they'd be losing money at $199. Given the current state of the market and piracy, I'd be surprised if they would be that bold. I'm not sure what percent of people would actually buy Amazon DRM'd books and how many, that's the big question.
If it were 100% and 5/year, we'd probably see the Kindle at $99. Since I'm not that naive, I'm expecting it at $299-$399 depending on how agressive they want to be, and how many publishers have signed on.