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in reality there is nothing new added to the world of e-reading and e-ink itself.
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I disagree. I have seen the new eInk Pearl screen on a Kindle DX and there is a definite improvement over any other brand of digital reader I have seen and it is definitely superior to the nook and the Kobo.
Now if I already owned a nook or a Kobo would it be enough to convince me to change? Probably not. But if I were shopping today it would certainly drive me to Amazon over Barnes and Noble.
Somebody searching for information on certain scripts might want to try googling "Apprentice Alf Blog" and reading there.