Quote:
Originally Posted by HarryT
Why should anyone "slash prices"? All these 6" screen bookreaders seem to be coming in at around the same price, $300-400 depending on specific features. That price reflects the manufacturing costs and seems perfectly reasonable to me.
If I recall correctly, the Kindle is rumoured to be sold at around $400-ish.
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I guess it all depends on what Amazon's business model is. Maybe they will sell it at cost to jumpstart the market and become the dominant player. If that's the case, they what could they sell it for? $199?
They could try being a loss leader and sell it for even less, though to do that I think they would have to lock the device down to their format and that wouldn't fly with many people.
Selling the device for profit, or at cost? They could really go either way.