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Both flip rates seem pretty similar to me. And they're just as fast , if not faster than, the total disruption that occurs when I have to turn the fiber-based page unit on my non-electronic readers.
Seriously, the e-ink 'flips' are no worse than turning pages in a book. And the differences between models is miniscule. WHat is the fuss here? When I'm *reading* something on the Reader, the page changes are almost unnoticeable. I happen to pay attention to the words on the display instead.
I also suspect that 'hello' either owns or is planning to buy a cybook, and is looking for justification.
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