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Old 08-01-2010, 03:17 PM   #5
fjtorres
Grand Sorcerer
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Dohle and Bezos could both be right.

Dohle is talking the industry as a whole, which includes textbooks, coffee-table books, non-english books, etc, where-as Bezos was talking of Amazon sales which, despite Kindle's international presence, is going to be mostly driven by North American and UK sales. Plus, if we're realistic, there isn't a single device on the market that makes a proper technical/academic/textbook reader. Most reader devices are still way better for recreational reading than technical use.

The Bezos projection does sound optimistic and the Dohle projection conservative but then, Amazon is an agressive retailer and RH a conservative BPH so their projections are bound to reflect their world-views.

The more interesting quote, to me, is Dohle's admission that ebooks will make up 25-50% of the market. *That* from the most conservative BPH on the market? No wonder Penguin is now trying to (belatedly) make friends with ebook buyers...
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