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Old 08-01-2010, 11:20 AM   #2
wallcraft
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Join Date: Mar 2006
Location: Mississippi, USA
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Quote:
Originally Posted by SensualPoet View Post
Dohle noted he expects e-books to overtake paper in five years, not one year (although Amazon's view was for Amazon sales mix, not the industry).
Also, Amazon was talking about books sold, not revenue generated. Even so, I would be surprised if it took 5 years for ebook revenue to exceed paper book revenue. For this to be the case ebook penetration would have to hit a wall. In much less than five years from now dedicated ebook readers will be less than $50, and at that point a sizable majority of the reading public would have to really like hardback books over ebooks for hardback sales to be strong. It is more often predicted that ebooks replace paperbacks, but I think it is hardbacks that come under pressure first.
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