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The most common complaint for new ebook owners in Australia is the lack of ebooks available for them to purchase. Amazon is singled out the most due to the release of the international Kindle 2 over a year ago.
Those new ereader owners are looking for best sellers and ebook replacements of their favourite books. When the "not available in your country" or "cannot process payment" is displayed with alarming frequency at Amazon, Fictionwise or Diesel, then discouragement followed by annoyance sets in.
The more savvy of the ereader owners begin to look elsewhere and the other less savvy owners go back to dead tree books. Why? Because it is easier!
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