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If they are Adobe ePub: txtr supports that sort of DRM. B&N has its own reader app. Otherwise I’d try iBooks. At least the iPad version is simply awesome and blows the Kindle iPad version out of the water. I believe the iPhone apps are not that different from each other, though. In the end, they are both okay. Stanza is worth a try, too. It also has it's own DRM (seems to be some variant of eReader DRM, don't know exactly).
@amjb: Adobe ePub != ePub
ePub is an open standard and I believe it to have a bright future. However, I agree with your opinion on Adobe ePub (ADE). The main problem I see is the ease of use. Kindle is stupidly simple to use, and the same applies to other DRM systems like B&N and Apple’s Fairplay. ADE however is, at least in my opinion, a pain in the ass. The hassles with the Adobe ID, with downloading an ADE file before being able to download the actual eBook, basically the whole process is just plain horrible. It doesn't matter if there are several compatible online stores and eReaders out there which support it: If Amazon does the same, but in a much more elegant and easy-to-use way, then all this variety on Adobe’s part is worth absolutely nothing. Adobe would definitely benefit from an iPad app, but I don't think it would be that important. I think they have much bigger issues to stay competitive.
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