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"Not", for exactly the reason you say yourself - that you'd be "selling" the app or ebook, while still retaining access to it yourself.
I've found, by the way, most ebooks to be significantly cheaper than their paper equivalents. Eg, "The Girl With the Dragon Tattoo" cost $5.30 in the Kindle Store. The cheapest paperback at Amazon is £3.99 = $6.25, even though the ebook includes VAT and the paperback doesn't.
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