Quote:
Originally Posted by bevdeforges
Here on Mobile Read, there are 11 (count them) forums for the various brands of reader plus a 12th forum for "others." Yet the press only ever recognizes the Kindle and the iPad and sees them as competing head to head for the entire market. Just shows how far the journalistic "arts" have fallen in the last couple of decades.
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Or... On MR you get a skewed view of the popularity of various readers. For example, take the infamous iRex, which has a dedicated forum on MR. Here in the U.S., I'd be surprised if there were even as many as 5 thousand units of all iRex readers combined in retail circulation. How many people in mass markets like this one have even heard of Kobo or the Pocketbook? Hell, anytime anyone ever saw me reading my Sony, the first thing they'd invariably ask is, "Is that a Kindle?" In the general public's eye, Apple and Amazon
are the only two readers available, and certainly based on volume of sales they are without question the only two brands worth talking about from a media perspective. That's a
marketing failure on the part of Sony and all the other reader manufacturers, not a mainstream media problem. It's not the media's job to raise awareness of a brand, they just report on the things the public is most interested in.