MobileRead Forums - View Single Post - PRS-505 I have given up on Sony

jcatl · 07-31-2010, 08:56 AM

Interestingly enough . . .

Sony refuses to get caught up in a price war with Kindle, intends to compete on quality

http://www.engadget.com/2010/07/30/s...kindle-intend/

What is Sony's market share in this arena? This sounds like "head in the sand" arrogance from Sony. Yes, my Daily Edition features very good build quality but at the end of the day the touchscreen ruins it for me, and that seems to be Sony's direction.

And again, as has been mentioned, their store is a poor alternative to Amazon and B&N.

Finally, who is Sony's market for these devices? The average consumer is interested in reading and being able to buy books while on the go, and comfortably read them anywhere. This forum is very useful but frequented by a niche of much more educated users. What is it that Sony thinks they can do with respect to quality that will outdo Amazon's increasing dominance in the market?

Way more people buy Hondas than BMWs because in their minds both cars do the same thing, but one does it for a fraction of the cost. Sony needs to remember that their target market is the average consumer.

07-31-2010, 08:56 AM	#42
jcatl Enthusiast Posts: 29 Karma: 10 Join Date: Feb 2010 Device: Sony PRS-900	Interestingly enough . . . Sony refuses to get caught up in a price war with Kindle, intends to compete on quality http://www.engadget.com/2010/07/30/s...kindle-intend/ What is Sony's market share in this arena? This sounds like "head in the sand" arrogance from Sony. Yes, my Daily Edition features very good build quality but at the end of the day the touchscreen ruins it for me, and that seems to be Sony's direction. And again, as has been mentioned, their store is a poor alternative to Amazon and B&N. Finally, who is Sony's market for these devices? The average consumer is interested in reading and being able to buy books while on the go, and comfortably read them anywhere. This forum is very useful but frequented by a niche of much more educated users. What is it that Sony thinks they can do with respect to quality that will outdo Amazon's increasing dominance in the market? Way more people buy Hondas than BMWs because in their minds both cars do the same thing, but one does it for a fraction of the cost. Sony needs to remember that their target market is the average consumer.