Quote:
Originally Posted by DMcCunney
No, they're trying to protect the hardcover best sellers. Those are the crown jewels of the industry. They generate the most revenue, carry the highest margins, and make the most profit. If people buy ebook editions instead of the hardcover, the publisher doesn't "make it up trimmed because there are simply too many books chasing too few readers.
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Dennis
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Technology changes, but publishers don't want to change with it. Their business model was developed in the 19th century- maybe it's time they updated it.
And, if a person really wants to read a newly released hardcover, they can do it for free. Just go to the library, or find it on a pirate site. High speed scanners make it really easy to transform a new hardcover into an image based .PDF, in just a minute or two.
The publishers are having a hard time learning that ebooks will account for a substantial portion of their revenues. And there are two keys to winning in this market- pricing and convenience.
And no, publishers won't be able to take their traditional business model and pricing schemes into this market. The publishers who can adapt will be around in 10 years. Those who prefer to whine and cannot adapt will be gone. And in 10 years, people will still be reading books, whether on ereaders or in paper form or whatever......