Quote:
Originally Posted by murraypaul
a) You put inevitably in quotes, but it does not appear in the article, which (to put it generously) is misleading. What the article says is:
b) What lock in?
He is talking about iPad users reading books in the Kindle app.
There is no lock-in as to where they buy the next book from.
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Sorry if its not clear, I was paraphrasing; hence the quotes.
My point is that *amazon* has the lock-in, not Apple. To say Kindle readers on iPad are ging to move to iBooks *at any point* is ludicrous because once you've bought into the Kindle platform you're locked-in to the kindle platform. Buying off iBook brings no advantage to somebody already buying Kindle books.
The only growth path for iBooks (and it *is* substantial) is from people who buy iPads who're *not* reading Kindle or B&N ebooks. But that growth is *not* going to come from Amazon's (or B&N) existing customers, just the newbies. His whole thesis is half-baked.