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Old 07-30-2010, 02:37 PM   #9
Sylver
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Sylver began at the beginning.
 
Posts: 234
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Join Date: Apr 2010
Device: The Nook, iPad
Quote:
Originally Posted by Tinks View Post
I understand that they want you to buy books, but they're also making a profit by just selling the Kindle to you.
I doubt amazon makes any profit by selling you the hardware alone, neither does the nook - I heard a B&N manager saying by selling every nook, they are loosing about $80 apiece. These readers are made in China, and in China all the local brands that are not remotely as good as Kindle/nook are selling at least twice the price as Kindle/nook. Unlike Amazon and B&N which can recover their lost on the device from ebook sales, Chinese brands do not have a book store to support, so they have to charge the full cost of the unit which is about 2 to 3 times the price tag of Kindle/nook. This is also true in other countries that does not have such a big book store back behind, these devices have higher price tags in Europe and Australia also although not as extreme as the Chinese market.
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