Thread: WSJ: How Low Will E-Reader Prices Go?
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Old 07-29-2010, 10:06 PM   #19
Kris777
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Quote:
Originally Posted by Kali Yuga View Post
I dunno, I think Sony is probably done. Despite getting into the market first, they just don't have a brand identity that is associated with books, while Amazon and B&N obviously do. They would've been much better off building ebook devices for an existing chain of bookstores at the outset.

Also, I suspect Amazon is at least temporarily suspending its previous strategy (profiting from both device and ebooks) in favor of profiting primarily off the ebooks. I'm pretty sure Sony was planning to make money from the device, in which case the price war is going to seriously hurt them.
100% agree. The question is who will offer ereader for free first - Amazon or B&N. Sony can't do it because they don't make money on ebooks.
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