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If the new Kindle's screen is an obvious improvement, then I expect that PocketBook and the others will have to dump their inventory and start over with the new eInk screen.
I see the $139 Kindle to be the new standard. A competitor will have to offer an obviously superior product, or a similar product at a lower price. Inferior products will be close to worthless, in the "give them away to poor Africans" category.
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