MobileRead Forums - View Single Post - WSJ: How Low Will E-Reader Prices Go?

abookreader · 07-29-2010, 02:15 PM

We'll see.
I think the Kobo almost has to lower their price now as both the WiFi nook at $149 and the new Wi Fi Kindle at $139 will kill their sales. Can they afford to do so? I don't know.

So far Amazon seems to be saying "Set your lowest price and then we'll beat you by $10" and I can't imagine Barnes and Noble and/or Kobo having the financial reserves to take that on .... maybe Sony could be they really aren't dropping their prices by as much as I expected.

I expect that end of the year shopping season 2011 we'll have several below $100 readers to choose from.

07-29-2010, 02:15 PM	#5
abookreader Wizard Posts: 1,516 Karma: 2567610 Join Date: Oct 2009 Device: Kindles - Keyboard, Fire, 2-US, iPhone, iPAD	We'll see. I think the Kobo almost has to lower their price now as both the WiFi nook at $149 and the new Wi Fi Kindle at $139 will kill their sales. Can they afford to do so? I don't know. So far Amazon seems to be saying "Set your lowest price and then we'll beat you by $10" and I can't imagine Barnes and Noble and/or Kobo having the financial reserves to take that on .... maybe Sony could be they really aren't dropping their prices by as much as I expected. I expect that end of the year shopping season 2011 we'll have several below $100 readers to choose from.