As an amusing aside, though still on topic, if you go to the
K3 page on the UK site and hover over the fifth thumbnail in the gallery in the top left it shows a picture of someone reading the Daily Mail. However, the tooltip displays "Kindle reading the Economist".
On the US site both picture and tooltip refer to the New York Times.
I'd love to know how late in the process someone decided that they'd get more sales to Daily Mail readers than Economist readers...
Graham