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Bezos has said they're open to licensing it to others as long as they're willing to hook into whispernet/sync. True? Who knows...
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So, what happened to "no mobi drm with an other drm" rule ?
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It's not really about Amazon winning, it's about a choice being made that has to be made for ebooks to become mainstream. They cannot become mainstream with so many competing forms of DRM and wrappers (they're all pretty much HTML underneath it all anyway).
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Quite true.
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Early adopters see the technical merits of formats, mainstream adopters see only the convenience. Once Amazon becomes the clear winner, then we'll start seeing real competition and innovation between vendors.
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But "amazon become the clear winner", is not something i see happening anytime soon.