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I think those declaring Amazon's victory are still forgetting something key: the older, nontechnical demographic. Shocking as it may be, there are still many people who actually walk into places commonly called "stores". In these "stores", they buy things, books for example. For the people who still shop in this manner, the Kindle is not the ereader they are likely to choose. Here in Canada, Chapters & Indigo have the Kobo ereader in stores to play with. In the States, B&N will have the same thing. Amazon lacks this presence, and I know that I am not the only person who doesn't want to buy an ereader until playing with one.
On another note, I work at a small college in one of Canada's largest cities, yet ereaders are still barely on most of my (voraciously reading) coworkers' radars. I have shown some of them the Kindle, and while they thought it was neat, they wanted to experience one before making a purchase. At least one of them has since bought a Kobo simply because it was available to touch, hold, and purchase immediately.
If the Kindle isn't on everyone's radar yet, how can the format wars be over?
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