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Sony has made a smart move by introducing the 505 ahead of the Kindle and Cybook. This gives existing Sony Reader owners much less reason to abandon the brand. E-book readers are so easy to pass down (they are not worth $300 to many people, but as a gift - even used - they are priceless) that this could have been a big problem for Sony.
New buyers are in a different position. Sony has not significantly improved their software but have the promise of Adobe Digital Edition. The 505's 8-way grayscale is an advantage over the Cybook and perhaps the Kindle. Bookeen has a good reputation, and seems to be much more serious about e-reader software than Sony. However, I would expect their initial software to be rough around the edges. Kindle is an almost complete unknown. There are so many ways that Amazon could screw up the Kindle, but on the other hand they could sell a ton of them.
Overall, I still like the Cybook because it will support a range of ebook formats and I think it will (eventually) give the best reading experience available on a 6" screen.
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