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@Jon and others...
I hate to say it but you are pretty off base with non-support of ePub being a problem. The majority of Kindle customers are going to be people that buy many books from Amazon. Everyday they go to amazon to buy books and wait for them to ship. Every day their bookcases fill up and they have no room to store more. Everyday they go to Amazon they see this kindle thing. For $140 they can get a kindle and be able to order books and have them instantly. The books they buy will work on the kindle. The books they buy will be stored on kindles servers and can be re-downloaded. The books they buy can also be read on their PC/Mac/iPad/Phones.
@MoeJoe has it right. It is about providing a convenient product to the mainstream book reader market. It isn't about formats or standards or DRM. It is about selling Kindles to readers and then selling them ebooks.
You can take a look at a very similar eco system in the iPhone/iPad/iTunes. There will be a small fringe of customers that jail break and want more control... but the majority of mainstream customers want to listen to their music on the device they bought without hassles.
I had considered getting my wife a Sony 300 but with the way the Kindle eco system has grown and extended to PCs, Macs and iPads as well gives a very compelling reason to stick with it and continue to build a nice library off kindle ebooks on my Amazon account.
If I want free books I will download them from feedbooks or mobileread or even the Kindle store and really don't need the library. I never used the library before ebooks, I bought what I wanted to read, new. So, this also is a non-issue for me and most if not all Kindle customers.
BOb
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