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OK -- I'm afraid that was too easy. I bought a new PRS-600 from PC Richard last week and the unit does fade in the sun. So I bit the bullet and called Sony Support today for the Advanced Exchange. All I did was mention the sun fade issue and ask for an exchange and the Sony rep immediately started collecting my info: date purchased, name, address, serial number, credit card, etc. Absolutely *no* runaround about whether sun fade is an issue or not. Then he gave me an email address to forward my receipt to, and reference number, and that was it! Will I really have a new Sony Reader on my doorstep tomorrow? We shall see.... Fingers crossed that it doesn't fade!
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