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It costs $300!
(And before someone starts an argument, I know all about the costs of the screens and all that, but I believe it is the biggest hindrance to the device(s) being more popular. Heck, I'm a huge reader and I was comfortable enough with my Palm TX; I never even considered getting a Reader until I had the chance to get it for $60, which I consider a reasonable price. Sony was smart to put that credit card offer out there. I'm sure they brought in thousands and thousands of users who never would have considering buying an ebook reader otherwise.)
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