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On a sidenote: Feedbooks already support ePub and we didn't used any expensive Adobe application. Our ePub files are 100% generated on the fly.
In the upcoming months, we'll be working on improving the experience for the people uploading and editing books. Instead of asking people to input any kind of markup, we'll use an interface quite similar to the box I'm currently using to type this message.
Independent authors trying to show their works to the world will be able to use this simple interface to publish their book in both PDF and ePub (+ any other output that we'll add). No need to buy Adobe InDesign for it.
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