With novels, yes - it's just like a movie playing in my head. Maybe not as visually rich, but if the writer is good, you get other senses coming into play as well, which you don't get on screen. Despite Jasper Fforde's jesting, not all authors ignore the sense of smell (and I'm not just talking about
Perfume). Not that I exactly smell anything, but then I don't hallucinate the visuals either
