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My guess is August 7th. My conspiracy theory is that Augen thought they had a good thing going back in May when they were going to put out a color ereader for half the price of the big boys. But when the Nook and Kindle took a price cut, Augen panicked - distributerd what they had on hand, bugs and all, to KMart which then sold them at a discount. Augen needed the cash flow so they figured a discounted ereader, upgradable later, could get the cash to start flowing. $149 was no longer an option, so $99 then $89 became the price. If they can get the bugs worked out and build a decent reputation, they'll thrive. If not, those of us lucky enough have something usable, but not spectacular. Again - just a theory.
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