You could avoid the issues involved with people sending you unsolicited ebooks by having the reading system notify you and giving you the option to:
1. Accept the gift and download it to the device.
2. Accept the gift but hold it on Amazon's servers for now.
3. Reject the gift and refund the money to the purchaser.
1 would cover most cases I expect. 3 is obviously a bit rude but should probably be there as an option just in case.
2 is the interesting one. Amazon could implement a system for exchanging undownloaded books, so you could virtually "take back" an unwanted ebook and choose another instead.
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