That's about the only thing i excepted of the iPad as far as e-reading goes. People buying an iPad for something else, realize then can read too. And get a real reeder then.
. Or getting the people who don't read enough to justify an actual reader too buy eBooks.
And well, the more e-books sold, the more the publishers will move.
Then apple should have know better than using yet-an-other-drm. Hopefully, that will make the system explode sooner.