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My thought is that they've worked out some kind of deal with one of the big cell companies so they get a piece of each book/newspaper downloaded over their tower. I really can't see people buying a $400 reader and paying a monthly fee just for the opportunity to pay more money for a electronic version of a book that may or may not be as good as the dead-tree kind. Amazon is way too smart to try that - it just won't work.
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