Quote:
Originally Posted by GA Russell
I find it very hard to believe that iPad customers were not already aware of eBook readers.
I can believe that some people are reading eBooks for the first time on their new iPad.
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Dunno whether this is true of iPad and e-reader awareness, but sometimes I'm peripherally aware of a product category without even considering that I might want one. Then a more high-profile item in that product category debuts, raising my awareness, and maybe leading me to buy one. Kindle did that for me with e-readers, for instance. It didn't mean I was going to necessarily buy a Kindle, but till its debut, I didn't even consider an e-reader, because I was reading print books without problem.