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Old 10-03-2007, 11:30 PM   #3
gmanacsa began at the beginning.
Posts: 36
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Join Date: Sep 2007
Device: Sony Reader PRS-500, X61T Tablet, iPhone, OLPC XO-1
Originally Posted by Bob Russell View Post

We might find that we have had the whole chicken and the egg thing wrong after all - maybe the first step is not the DRM and format solution. Maybe what's going to really drive the market expansion is the popular devices as they become affordable.

I think the solution has to be end-to-end, as it was in the music market. It has to include:

- an affordable, easy-to-use and effective device for reading (like the iPod was for music)

- an affordable, easy-to-use marketplace to acquire content, with reasonable or no DRM (like iTunes and its store's not-too-hostile DRM)

- a user-friendly and efficient means to manage content (again, like iTunes)

All of these pieces have to demonstrate such a clear value for the consumer that it will get them to choose deeply-ingrained habits.
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