Quote:
Originally Posted by fjtorres
And that 5% buys 58% of the ebook readers sold on the planet.
http://www.digitimes.com/news/a20100720VL200.html
Still think the NorthAm market doesn't matter?
Edit: With the China market running 21.4% that leaves the rest of the world with 20%.
In other words, the NorthAmerican market is 3 times the size of all the non-chinese markets combined. Yeah, it's "only" the US.  |
On the other hand most^H^H^H^H^H all manufacturer's design their products for US market, and launch their products first there. Other countries might have to wait very long for new products to launch there. And when new product finally launches it might come with higher price tag and lowered functionality compared to US model.
Here in Finland it's almost impossible to find any kind of reader on sale. It certainly is possible to order some products abroad, but that requires knowledge on customer's part. No manufacturer has tried to actually sell their devices here. There has been no adverts and practically no mentions of ereaders in mainstream media, so practically every reader sold on Finland is bought by someone who found out about readers from internet and ordered device from abroad. Thus only people here who have bought reader this far are few gadget nerds, who are also keen readers. Whole rest market if fully intact.
So when comparing the ease of buying and amount of marketing done, it's no wonder that sales figures in US dwarf those of Finland (Even after accounting ~60x difference in market sizes)
(Sorry, this was probably bit rantish. I'm still trying to find myself a decent reader, task not made any easier by lack of offerings here )
