Quote:
Originally Posted by Shaggy
No. They can sell a cheaper eBook than a paper book, but still have the SAME profit.
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Or greater.
Consider your typical genre paperback. The author gets no more than 50 cents in royalties per book sold during the brief time (usually about 90 days) that book is on the bookstore shelves. And most of the time, once that first printing is sold out or remaindered, there is never another. If that same author publishes that same book as an ebook through Smashwords, he can sell it for just $1 and
still make more per book sold. And it's never out of print.
The same, with different numbers, applies to publishers. They can make more profit on an ebook priced at a fraction the price of a pbook. They're just short-sighted ("We have to protect our (lower-profit) hardcover sales!") and/or simply greedy.