Quote:
Originally Posted by Worldwalker
The answer, almost universally, was "Tell people about our company." The problem is this: nobody but you gives a fig about your company. If you go to a bookstore website, do you go to read about the company or buy the books? I'd venture a guess that it's to buy books ... so if all you can do is read about the company, your mental tag will be "nothing there for me" and they'll have to try twice as hard to get you back there ever again.
You wouldn't think this stuff was rocket surgery...
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It is
Artists are busy making it Pretty/Wow!/Flashy
Programmers are busy doing
Really Kewel web tricks
and the all miss the point, that was epitomized in the ancient TV Ad: "Show me the Beef".
If you are selling Product (as opposed to WW's, the company is selling themselves model),
Make the products easy to Locate, Support (full docs) and Purchase (or find a retailer).
As much as I hate Amazon's locking up e-ditions from non-kindle users, They got the store part closest to date:
Find, Support and Buy all pretty easy (in the USA).