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As a photographer I have used and trusted Adobe products for over a decade. They work well, do pretty much what they claim and have a reliable and sensible upgrade cycle. Of course they play hardball, this is capitalism and its what we are stuck with like it or not.
I find all the formats and for me odd conversion apps e readers emply a right royal pain in the butt. all I want to do is read books. I have had an iLiad less than a week and have no enthusiasm to learn all this stuff. If Adobe swan in and stomp some standards onto the whole thing it will help me and I suspect be positive for the e book industry. My wife wants an iLiad now and guess who is going to have to figure out all her conversions for the odd stuff she needs to access related to her work.
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