|
This is a natural step to take once you've decided that you want to go the exclusive format route. Again...and I'm sorry to keep trotting this old analogy out...we've seen exactly this behavior before in the Beta vs. VHS war. Each format tried to sign up exclusive deals with studios to force fans of those films to buy their format. Some studios bit and made deals.
The tactic doesn't work. Buyers are soon faced with a no-win situation in which they need A's machine for movies from Studios 1, 3, and 5, and they need B's machine for movies from Studios 2, 4, and 6. Some people choose one way and some choose the other, and lots of people just sit back and say, "When you get your s--t together, let me know, and until then, I'm not buying from either of you!" So the market is still split, and it's also made smaller because of the people who sit it out, waiting for the dust to settle.
Look for B&N to announce their own exclusives soon.
" Those who cannot learn from history are doomed to repeat it. Those who do not remember their past are condemned to repeat their mistakes."
|