Amazons eBooks can be read on the iPad, iPhone, Kindle, Android, Mac and PC and I’m sure many more platforms to come. iBooks on the other hand? iPad and iPhone, that's it. So no, I don't think Apple will outsell Amazon in terms of eBooks any time soon. Plus that would be rather difficult to achieve given the small selection on the iBookstore.
But I must say that I prefer the iBooks app to the Kindle app by far. The font is better and the line height is higher, making text more readable. So Apple is definitely very competitive in that market nonetheless.
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