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Old 07-21-2010, 11:48 AM   #58
fjtorres
Grand Sorcerer
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Quote:
Originally Posted by J. Strnad View Post
"They only cut the price as a response to Nook's price cut."

And B&N only cut the nook price because Kobo entered the market through Borders at $150, IMO.
True. That likely factored into it; they really can't let Borders get too much traction.

But also because they *could* build a WiFi Nook to sell for $149.
B&N is no more in business to lose money than Amazon is.

I'm not sure we've seen the end of hardware reader price cuts for the year but I doubt it'll be anything like the Nook's 40% cut to the price of admission.
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