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Of course Amazon would try to obfuscate the issue. You have to take into account though that with all of the people here buying, AND selling books, via Amazon this is what we've found through our own actions. If Amazon came straight out and said that unlimited means no DRM, it could potentially upset some of the publishers. One of the reasons for this, is it would be an easy way for the customers to tell who has DRM and who doesn't, and avoid those who do. Amazon is in a bit of a catch 22, where if they DRM everything, it would upset people who want DRM free things, including publishers who aren't DRM crazy. If they do not disclose how many devices a book is restricted to, people will start running into problems with that, and want refunds (which ToS does allow for).
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