Quote:
Originally Posted by Alexander Turcic
Jaapjan, this question came also up and according to the Sony rep, expansion outside North America is something they are looking into, but it's currently not feasible due to the complicated licensing schemes they have with their publisher partners. In other words, and this is only my interpretation, Sony would only want to sell the Reader outside the States if they were also able to directly sell e-books along with it.
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It does seem strange for a hardware-devoted company to do so. Are they really making so much money off Connect Books?
Personally, I would guess that the U.S. is one of few countries that will buy a significant number of the readers at its $300 price point, and this may have some bearing on U.S.-only sales. We're playing test market, and Sony is limiting things to the U.S. to keep things simple for them. (I base that on Sony's miniscule marketing efforts and lack of promotion, as if they want to see how the device sells by osmosis, or wait until they can interpret the buzz.)