I find it interesting that Gaiman chose the Norse gods. I admit to knowing very few Norwegians, and can't speak for them, but do they still believe?
In other books I've read concerning old god/myth survival, it is usually the Irish/Celtic ("Faerie Tale" by Raymond Feist), the Welsh ("CandleNight" by Phil Rickman) and the Native American beliefs.
Lastly, I recently watched a television program about Thor and Ragnarok which strongly suggested that Ragnarok is not an end times myth, but a creation myth.
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