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Originally Posted by nyrath
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Interesting take on it. It's the oldest trick in the book, you want publicity, create your own.
It does seem like a stunt to make sure people realize that Kindle is still here and the world doesn't revolve around Apple and Steve Jobs and with the new Nook wi fi and BN full court press of increasing their e-books and store, this is usually a good time to pull a publicity stunt.